Announcing HIFI Lab’s Friend Fest: The Decentralized Virtual Music Festival to Benefit MusiCares

Updated: May 11

Inaugural Lineup Features LP, TOKiMONSTA w/ Tinashe, Noah Cyrus, Reggie Watts, Twin Shadow, Ian Sweet and More

Inaugural Lineup Features LP, TOKiMONSTA w/ Tinashe, Noah Cyrus, Reggie Watts, Twin Shadow, Ian Sweet and More

We’re excited to introduce the world to Friend Fest, the first-of-its-kind digital festival experience leveraging platforms across the internet to feature artist-curated lineups. Created by HIFI Labs, Friend Fest is a recurring digital festival that connects music fans around the world through an interactive, cross-platform festival experience. The inaugural Fried Fest takes place on Friday, May 14 at 4pm PT / 7pm ET, with fresh lineups and new platform partners featured in a series of recurring installments.

There are two ways to experience Friend Fest:

  • Friend Fest GA – Fans can watch the festival stages for free on artist-curated Twitch channels, including the Friend Fest Main Stage presented by King C. Gillette.

  • Friend Fest VIP – Fans can purchase a VIP ticket at for $7, which unlocks custom-built, 8-bit virtual festival grounds where fans can meet up with friends, visit the King C. Gillette photo booth, browse artist installations curated by Claire Vogel and Mallory Lemieux of Reflective Refuge, and chat between sets.

Friend Fest’s first installment will feature performances by Reggie Watts, LP, Noah Cyrus, TOKiMONSTA ft. Tinashe, Twin Shadow, Ian Sweet, Yacht and many more -- with all proceeds benefiting MusiCares and their Covid-19 Response Fund.

This is just the first chapter in the evolution of Friend Fest -- we can’t wait to meet you backstage.

See full lineup details below and stay tuned for more from Friend Fest coming soon. FRIEND FEST 2021 LINEUP:

Amelia Hammer Harris





Best Coast

Bobby Renz

Bomba Estéreo

Charlie Hickey

Electric Guest



Gilligan Moss




Ian Sweet

Isabel Dumas

Jack Kays

Javiera Mena


Langhorne Slim

Letters to Cleo

Low Hum


Mac Ayres

Martin Courtney (of Real Estate)

Mating Ritual


Noah Cyrus

Open Mike Eagle


Paula Jivén

Ra Ra Riot

Reggie Watts

Ricky Lake

Ruby Duff

Ryan Pollie

Same Girls

Squirrel Flower


Sweet Crude

Tank & The Bangas

Tia Nomore

TOKiMONSTA ft. Tinashe

Twin Shadow